Lagos, Nigeria

Ruff N' Tumble 

Adenike Ogunlesi decided to make some pajamas for her kids, and soon friends and relatives were asking her  to make some for their children.  Next came skirts, shirts, pants, and more.  Today, she has a factory and several  franchises.  At the time she started, almost all children's clothing in Nigeria was imported.  Nigerians of any means  wouldn't buy goods labeled "Made in Nigeria." Through savvy marketing and brand building, Ruff 'n' Tumble is the  must-have children's label for Nigeria's growing middle class, with children insisting the label be sewn outside so  everyone knows they were wearing Ruff 'N' Tumble.  

For more information on Nigeria's economic potential,  visit www.nigeriaembassyusa.org